SAFi Design builds digital learning for teams who need people competent fast. Courses, video, certification programmes and the platforms they run on, designed around what people have to do, not what the deck says.
Four styles · pick your play
Price → ValueCompetitive ↓ Collaborative
Pick a style to see what it costs you.
What we do
01
Courses designed around observable outcomes, then written, built, tested and packaged for your LMS.
02
Short-form video and job aids that carry the load between formal courses.
03
AI used where it genuinely speeds things up, with a designer signing off every output.
04
When the authoring tool runs out of road, we build it properly. Custom front-end work, platform configuration and the data plumbing that makes learning measurable.
05
Structured, assessed learning that ends in a credential your organisation can stand behind, plus evidence you can hand an auditor.
Featured project · sales negotiation
A negotiation skills series for a commercial sales team. Every scene below is from the finished build. We work under NDA as standard, so the client and the account names in the scenario have been changed. The design has not.
Note
Sales capability · video playlists
Three linked video playlists covering hybrid remote selling, face-to-face social selling and continuing professional development. Built to be watched on a phone between calls, then reinforced by a short drill the same day.
Format: roughly two minutes per episode, one behaviour per episode, a drill attached to each.
SaaS scale-up · onboarding & measurement
A cohort-based onboarding programme for commercial hires, paired with a competency framework that turns “are they any good yet?” into a number. Plus a train-the-trainer track so in-house trainers could run it without us.
Built to hand over: the client's own trainers now run the programme and update the materials themselves.
Capability demo
Software rollouts fail on the small habits, not the big features. Hotspot walkthroughs put the guidance on the screen the user is actually looking at. Find all five below.
Proposal sent
Not set
£48,000
31 Oct 2026
12 Sep · Call with buyer. Notes added 6 days later.
0 of 5 found
AI & development
Our position: AI is very good at first drafts, variations and volume. It is not good at knowing what your people get wrong on a Tuesday. A designer scopes the work and signs off everything before it ships.
First-draft scripts, distractor sets for multiple choice, and alternate scenario branches generated fast, then edited by a human before anyone sees them.
Roleplay partners for sales calls, service recovery and difficult conversations, scored against the same criteria your managers coach to.
Assessment data routes learners past what they already know. Less time in the course, more time on the gap.
Learning portals, bespoke course players, LMS integration and xAPI reporting pipelines when off-the-shelf tools cannot do the job.
Certification
Question banks mapped to objectives, defensible pass marks, attempt limits and randomised delivery.
Issued on pass, with expiry dates, renewal reminders and a recertification path built in from the start.
Programmes structured in CPD hours so learners can log the time against professional requirements.
Completion data, scores and timestamps held in your LMS or LRS, exportable when someone asks for evidence.
How we work
A call, then a short scoping note: who the audience is, what they should be able to do afterwards, how it gets measured, and what it costs. Fixed price agreed before work starts.
Objectives, outline and storyboard. This is where the arguments happen, on a document that takes an hour to change, not in a build that takes a week.
Alpha for content accuracy, beta for polish and functionality. Two review rounds included, feedback collected in one place rather than fifteen separate emails.
Packaged, uploaded, tested on your LMS and confirmed tracking. You keep the editable source files and a short guide to updating them yourself.
Who we are
SAFi Design is a team of learning and development specialists, instructional designers and creatives. We run as an online agency, so you deal with the people building your course rather than a layer of account management between you and them.
People who have run onboarding, sales capability and compliance programmes inside businesses, not just designed them from outside.
Objectives, assessment and structure. The part that decides whether a course changes behaviour or just fills an hour.
Writers, video editors and motion designers who make the finished thing worth watching on a phone between meetings.
Fixed price agreed before work starts, two review rounds included, and the editable source files handed over at the end.
Start a project
Send the problem, not the solution. We will come back with whether learning is the right answer, roughly what it takes, and what it costs. If a course is the wrong tool, we will say so.
Who we are. SAFi Design Ltd, registered in England and Wales, company number 16927195, registered office Goods Yard, ST4 1AD. We are the data controller for information you send us. Contact hello@safi-design.com.
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Why we hold it. To reply to your enquiry and, if it goes further, to scope and quote the work. Our lawful basis is legitimate interest in responding to a business enquiry. We do not sell your details, and we do not add you to a mailing list without asking.
Who else sees it. Form submissions are processed by our hosting provider, Netlify, and reach us by email. Nobody else receives them.
How long we keep it. Twenty-four months from our last contact with you, unless the enquiry becomes a project, in which case we keep it for the life of the contract plus six years for accounting purposes.
Your rights. You can ask us for a copy of what we hold, ask us to correct it, or ask us to delete it. Email hello@safi-design.com and we will action it within one month. If you are not satisfied with how we have handled your data, you can complain to the Information Commissioner's Office at ico.org.uk.